League of Legends Brazil Portal
Building the Stage for the Legends: Designing the experience that redefined the official League of Legends Championship Portal in Brazil
Year
2018
Role
UX Designer
About the project
“Experience is the best teacher.” Taliyah (League of Legends)
Riot Games is an American video game developer, publisher, and esports tournament organiser based in Los Angeles, California.
Renowned for its blockbuster title, League of Legends—a game that has captivated millions of players since its launch and consistently ranks among the top 10 most played video games year after year.
Beyond its gaming success, Riot Games has also shaped the eSports scene worlwide, organizing prestigious tournaments like the League of Legends World Championship and the Championship Series across Europe, Asia, and the Americas.
Top free-to-play PC games by revenue, 2017
Our mission was to collaborate with the Brazilian office of Riot Games to reimagine the CBLoL portal (Official Brazilian Championship of League of Legends) — a crucial platform for the passionate Brazilian League of Legends community.
The aim was to create a portal that not only reflects the vibrant energy of the eSports scene but also serves as the definitive destination for all things League of Legends related in Brazil.
Business Goals
Crafted with the Product team
- Enhance user engagement: Craft a website that is intuitive and inviting.
- Boost website traffic: Drive more sessions and keep users returning. Tracking visits from day one.
- Elevate user satisfaction: Ensure a seamless experience that meets the needs of the community.
- Solidify CBLoL’s position: Make it the ultimate hub for League of Legends fans in Brazil.
Design Goals
Aligned and agreed with the Product team
- Create a flexible user interface: Adapt to various user needs and contexts.
- Simplify navigation: Ensure users can effortlessly find what they’re looking for.
- Eliminate confusion: Streamline the browsing experience to avoid any friction.
- Maintain brand consistency: Align the portal’s design with Riot Games’ global standards.
UX Design
Impact
✅ Enhanced User Experience: The redesigned portal saw a significantly increase in user sessions within the first three months, indicating higher engagement and satisfaction. (Concrete numbers not allowed to be shared due to NDA.)
✅ Community Hub: The CBLoL portal became the new go-to site for the Brazilian League of Legends community, with qualitative user feedback highlighting its ease of use.
✅ Consistency with Global Standards: We have aligned the design with Riot Games’ global brand, the CBLoL portal started presenting an unified look and feel that resonates with the global League of Legends websites.
Next steps
Other initiatives
Following the positive impact of the Redesign of the Portal on both the client and end users, we successfully earned their trust and secured additional projects with Riot Games.
This led to our involvement in enhancing the user experience across other channels, including the Mobile App, which became the official app during the Championship in Brazil.
